Friday, June 9, 2017

Project Eats 2017 Meet the Vendor: Bro-Ritos

In just over two weeks, Project Eats is back for 2017 with new vendors and returning favorites, all ready to serve up some delicious, indulgent eats. To help get you ready, I'm excited to be collaborating with The Jersey City Project to spotlight some of the vendors from this year's Project Eats!

Over the next two weeks, I'll be featuring interviews with some of the vendors who will be at the event, learning more about their business, their food, and what they love about Jersey City. 

Meet Bro-Ritos, a local food truck serving up Mexican favorites with a twist and a first time vendor at the market.
Tell me about Broritos - how did it get started? Where did you get your name?
Bro-Ritos was chosen as our name back in August of 2015.  We were in the process of transitioning from our old truck "The Original SoupMan" to a new business model.  My partner and I decided we wanted to be the first burrito truck in New Jersey and a lot of people in the industry know us as brothers. I was having a conversation with Dan, the owner of Callahan's Hot Dogs, and telling him the names I was thinking of Brother Burritos, Burrito Bros.... Dan says, "Bro-Ritos"!  That's how the name came about.

What is the inspiration behind your food?
We like to eat Mexican food - mainly tacos and burritos and figured we could put our own twist to it.  Most people like burritos, so we knew we would be making a solid choice.

How long have you been vending in Jersey City? What made you decide to start your food truck here?
We have been serving in Jersey City since 2015 with the city re-opened permits. We had our prior truck permitted to vend and then renewed under the Bro-Rito name in 2016.  Jersey City is great because it is a city with both foot traffic and businesses.  It's home to people that are used to the city atmosphere and people that tend to talk and network with social media. That's important for us because it helps to spread the word about our business.

Do you have a favorite part of Jersey City?
Around Exchange Place has always been good to us. Another area we do pretty good at is The Beacon.

Why did you join Project Eats? What are you looking forward to about the event?
We've been interested in JC Project Eats for years.  We feel like our new biz model is perfect for the event and we are really looking forward to serving all of the great event-goers.  We have heard numerous good feedback about the turnout, and we are looking to make ourselves known.  We want people to know that Bro-Ritos is a real deal truck!  We also are planning to have Jersey City as our homefront, so it will help to have people know we exist.

Are there any other vendors you're particularly excited to try?
I'm always up for a crab cake from Angry Crab! (Ed. note - same!)

Any personal favorites on your menu?
My personal favorite is the Big Fella Bro!  The Big Fella is our burrito with a little bit of everything. Chicken chipotle, beef, sweet sautéed peppers, yellow, rice, black beans and the guest's choice of toppings.

That one definitely sounds like a winner. Thanks to Bro-Ritos and make sure to check them out at Project Eats 6/25 where they'll be serving up tacos and burritos. 

Photos courtesy of Bro-Ritos via FB

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